Design/Copy:
Polina Silkina/Clem Mark
Year:
Spring 2024
Globowl
“Elevated Baby Food.
Elevated Palates.”
They say Globowl elevates your baby’s food palate by introducing new flavors and spices. But what do the babies themselves think about it?
Through a series of baby reviews, this campaign shows how sophisticated baby food turns toddlers into sophisticated food critics.
[Final Executions]
[Social Executions]
[Caption]
Cara thrives to be the best in everything she does. That’s why she chooses, Globowl, because she’s looking for baby food, beyond just the standard stuff. Cara’s personal favorite is the spicy bean bowl (baby spice’s bean bowl TM), because she loves a little spice. When she has some free time, she enjoys building sandcastles, playing with slime, and the occasional pillow fight. See how Cara elevates her palate with Globowl.
[Caption]
Danny is extra, but he knows it. That’s why he looks for elevated takes on his favorite classic dishes, such as his favorite, medi-bowl (yaya’s medi-bowl TM). When he isn’t looking for the next big thing since legos, he can be found collecting rocks, making mud cakes, and building block towers. See how Danny elevates his palate with Globowl.
[Caption]
Lexi enjoys the finer things in life. From her premium crayon box to her favorite cheeses, Lexi doesn’t skimp out on treating herself. That’s why she chooses, Globowl, for an elevated take on her standard dishes, such as her favorite, pad thai (pad thai for tots TM). See how Lexi elevates her palate with Globowl.
[Caption]
John knows his worth. That’s why he looks for elevated takes on his favorite classic dishes, such as his favorite, veggie tikka masala (veggie tikka masala TM). When he’s not critiquing, John can be found playing dolls with his younger sister, digging holes, and running away from his dog, Doug. See how John chooses to Grow with Glo.
[OOH Executions]
