“No Strings Attached”

Boca Maldita is a small Brazilian beer brand, known for its four small but raunchy advertisements. Besides the four print ads, the company has no presence in the social sphere, with no website or social media platforms. This rebrand aims to expand the brand to popular social media platforms, such as Instagram and Facebook while maintaining its unique and audacious tone. 

The campaign “No Strings Attached.”, aims at emphasizing the importance of “work-life balance”, and how Boca Maldita is here to help you relax. After all, it’s just beer, no strings attached.