Almond Breeze almond milk is the top-selling almond milk nationwide. Despite its popularity, the current challenge of the brand is its packaging and social media presentation. The brand’s current branding is geared towards older generations, primarily middle-aged parents with families, instead of the upcoming generation of dairy-free consumers. This rebrand aims to reposition Almond Breeze as an ethical and savvy drink for the new generation while emphasizing its core values in its sustainable practices.